

While Black Widow‘s observable first-month total matched Raya and the Last Dragon‘s four-week total (18.9 million hours), the animated film never fell out of Nielsen’s Top 10 across its first month of availability.

It managed to creep back into the Top 10 in Week 4. So, while we don’t know exact figures, we do know it couldn’t have garnered more viewership hours than Trollhunters in that third week span.
Marvel black widow box office crack#
I say “at least” because the MCU flick failed to crack Nielsen’s Top 10 lists in its third week of availability when Trollhunters: Rise of the Titans was the No.

viewership, according to Nielsen data provided to the Observer. In its first four weeks of availability on Disney+ Premier Access, Black Widow earned at least 18.9 million hours of U.S. That’s a great ancillary indicator of interest, but what about cold hard viewership? Prepare yourselves because I’m about to throw a bunch of numbers at you.
Marvel black widow box office movie#
Marvel Studios Measuring AttentionĪccording to the website TorrentFreak, Black Widow was the most pirated movie in its opening week. Scarlett Johansson in Marvel’s Black Widow. Even so, the film is likely to be the least profitable Marvel Cinematic Universe entry since perhaps 2011’s Captain America: The First Avenger. Unfortunately, we don’t have any Premier Access revenue figures for the last two weeks, but it looks as if Black Widow is on the verge of breaking even… if it hasn’t already.

Throw in multiple release date delays and false start promotion over the last 18 months and we can estimate roughly $150 million in P&A costs. According to Variety, Black Widow carried a production budget of $200 million marketing costs for such tentpoles typically range in the nine-figure area. Combining Premier Access and theatrical revenues, the film made a minimum of $496.1 million in worldwide revenue as of mid-August.ĭisney keeps 80% of Premier Access PVOD revenue and around 60% of theatrical revenue (less in overseas markets), which now translates to a take home of $100 million from Disney+ and roughly $222.6 million from global theatrical ticket sales ($325 million combined). So, in the slightly more than four weeks after its July 9 release, the film doubled its digital sales. Thanks to disclosures related to Johansson’s lawsuit, we know that Black Widow had earned $125 million via Disney+ Premier Access as of Aug. Jungle Cruise, which opened July 30, earned $30 million in its opening weekend. For comparison, Mulan earned a reported $90 million via Premier Access over its first two weeks when Disney+ held only around 60.5 million subscribers, per The Information. The movie earned $67 million worldwide via Disney+ Premier Access in its opening weekend, when Disney+ boasted around 110 million subscribers. At face value, this is far below Marvel expectations. Black Widow is currently the highest-grossing domestic movie of 2021 with $181.5 million in the United States and the fifth highest-grossing movie of the year worldwide with $371 million.
